Advertisers are always eager to boast about their new reduced-calorie\low-fat\low-sugar product. Sometimes the amount they reduced their product (like grape juice with 35% less added sugar, not a bad thing to do) isn’t a bad thing to advertise, but at times it is ridiculous.

Take the new commercial for Light & Fit yogurt; Heidi Klum (dumb ad for her to do, honestly) is eating a container of Light & Fit yogurt, she takes her finger & scrapes out container of the yogurt she finished, slurping as if it is the best yogurt ever. A woman near her declares ‘wow, only 80 calories’ & Heidi says ‘yep.’ Then a voice compares their yogurt to the “other leading brand” that has 100 calories compared to Light & Fit’s 80 calorie yogurt.

Now, does this really matter? 20 calories less? 20 calories is nothing, 20 calories less a day for example will not cause any weight loss or any other effect. 100 calories vs 80 calories, to put it in simple terms IT DOESN’T MATTER.

And even more unimportant, a can of Sugar-Free Altoids Smalls reads on the back “35% fewer calories than our regular mints. Calorie content has been reduced from 0.8 to 0.5 calories per 0.2g of mints.”
Serving size is one mint (0.2g), if you do the math that means that 50 small mints with sugar are 40 calories. The sugar-free mints are 25 calories per 50 small mints. A difference of 15 calories, which matters even less than the yogurt.
I think even calorie-obsessed anorectics may laugh at this, I sure did.

If you see any more ads like this I’d like to hear about them, keep your eyes & ears peeled as I do not doubt that there are more like this.